270 Anniversary — WW25

The Quest was the creative theme guiding Vacheron Constantin through 2025 — a year of milestones, marked by the Maison’s 270th anniversary. At Watches & Wonders 2025, the theme of anamorphism took centre stage: a monumental work of art representing movement and the passage of time was conceived and realised for the occasion.

The activation extended across several formats. A bespoke live sketching experience was developed for the Top Client evening; an immersive installation was created for the press dinner in boutique; and a dynamic open-salon event brought the theme to life outside the walls of the fair. Each chapter was a new encounter between craftsmanship, creativity and the art of storytelling.

Anamorphism — the technique by which an image reveals itself only from a specific viewpoint — became a metaphor for the Maison itself: the more one looks, the more one sees.